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It’s been just about a year since I’ve been writing this blog. My first entry dealt with Super Bowl commercials; or more precisely, that most people in Canada don’t actually see those ads during the big game because of Canadian regulations. (To read that post, click here )But as many of you might remember, I’m an Over The Air TV viewer and as a result  get my signals direct from the good old USA untouched by any Canadian simulcasting. So, Super Bowl commercials are one of my annual traditions.

First off, I have to say I’m not into this releasing of the commercials online beforehand. Call me old-fashioned, but I look forward to the surprise element, watching the commercials unfold during breaks in the football game. It’s like waiting until Christmas morning to unwrap all your presents. Actually I’m Jewish so I don’t really know how the whole Christmas thing works, but you get my point.

Here’s a breakdown of this years batch of Super Bowl commercials:

The Celebrity Sighting

From Elton John to Clint Eastwood, celebrities were everywhere this year. Also among the rich and famous appearing this year: Matthew Broderick, Jerry Seinfeld, Jay Leno, Donald Trump, Regis Philbin, a scantily clad David Beckham, and the ubiquitous Betty White.

More Talking Babies and Funny Monkeys

I believe it was W.C. Fields who once said never work with children and animals. Once again this year ads featured plenty of both. Besides the annual appearance by the E-trade talking baby we also had babies used as projectiles and a boy relieving himself in the family pool. On the animal side besides monkeys and the famous Coca-Cola bears we saw a dog that could fetch beer, a dog on a fitness regime, and a dog with possible murder implications.

A Trip Back in Time

Many of this year’s commercials had us feeling nostalgic. We saw Matthew Broderick re-creating his Ferris Bueller character and Jerry Seinfeld reuniting with the Soup Nazi. We also saw Hyundai employee humming the theme from Rocky, another Star Wars reference, and a cameo from the now bankrupt Twinkie.

Time once again to take a poll. Which was your favourite of this year’s Super Bowl commercials? I can’t list them all, but here were some of the most talked about.

I also would like to hear your opinion on releasing these ads online before the Super Bowl.

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